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GW2 PRINTING, INC PRESENTS
NOV
21
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Larry Jacobs
The Way I See It
 

Never Make Assumptions

I heard an interesting legend about a business tycoon who gave his job candidates a special test during their job interviews. He would invite the candidates out for lunch and watch their actions closely. If they added salt or pepper to their food before tasting it, he would automatically rule them out. Why? Because he wanted people who didn’t make assumptions, since assumptions tend to be innovation killers.

Here’s the way I see it: Mark W. Perrett said it best: “If you don’t go through life with an open mind, you will find a lot of closed doors.” If you’re looking for exciting new ways to promote your business in print, our team would love to help. And remember, other printers may be nearby, but nobody comes close!

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Idea of the Week
Only As Strong As Your Weakest Touch Point
THE MAGIC TOUCH

Any time a customer interacts with your brand directly is called a touch point. Touch points act as an entry into your sales funnel or as the point where your visitors decide to turn away. It doesn't matter if you have the best product or service, if you have a touch point that fails, you are losing potential customers before they even get a chance to discover all of the greatness you have to offer.

Take A Step Back

Touch points include everything from advertisements, flyers, business cards, blogs, networking and tradeshow presence, to your voicemail manners and anything else your customers come in touch with before, during, and after a sale. Simply just having a touch point in place is no longer an option. Rather, each of your touch points must perfectly represent your brand because this is where potential customers will form their opinion of your company.

Pen in Hands

Take a step back and evaluate your brand from an unbiased perspective. Learn to see how the world sees your brand instead of viewing it as the owner of your company or the head of its marketing department. This can help you perfect each touch point so that it meets the needs of each visitor.

Every Touch Point Matters

If every touch point matters, then how do you balance each touch point with your brand? The answer is a simple, three-letter acronym: L.E.T. — List, Evaluate, Take Action. Managing your touch points through this formula will help you make sure each touch point optimizes, satisfies, and invites.

1) List

Begin by listing all of your current touch points. The key word here is "all." Be sure to list all of the touch points that your brand uses, including websites, emails, customer service, direct mail, and many others.

By listing each touch point, you can then evaluate each one based on your brand.

2) Evaluate

The next step is to evaluate every single touch point you noted on your list. It is easier if someone else does this for you so that the results are not biased. Your goal with this exercise is to find the weaknesses and not cover them up with explanations. This is a process of discovery, to enable you to find the opportunities and to make corrections.

People Holding Up Scorecards

3) Take Action

Once you've discovered which touch points are your weak links, you can correct any deficits. Remember, deficits are opportunities. Start with your biggest opportunity as that will be your weakest touch point.

Then, begin to implement tools that will help with the ongoing task of monitoring touch points, and keep in mind that as technology changes, so will the effectiveness of each touch point. Some helpful, powerful tools include customer evaluations and site surveys. Remember that this is not about a single touch point, but about all of them. Take the time to evaluate them individually and as a group.

When it comes to marketing, every touch point is an opportunity. How well are your opportunities representing your brand?

See more great ideas like this!
Click here to visit the GW2 Printing, Inc - Ideas Collection.
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MARKETING
Marketing Tip
The Need for Speed
GET YOUR WEB PAGES ON A DIET

The speed of your website can affect several metrics, including conversion rates, page views, bounce rates, and often most importantly, reader satisfaction. Page speed is also a ranking factor in Google’s algorithm. The faster your site loads, the higher your rankings are.

Here are a few factors that could be slowing down your site:

  • Large images or carousel sliders that aren’t optimized can significantly slow your page’s download speed.

  • Overloading your page with slow-loading ads, widgets, or plug-ins can slow your load time considerably.

  • Affiliate codes may seem small but can add up to slow your site’s speed.

  • The back-end code of sign-up forms, such as Google Feedburner or Aweber, can affect your speed.

Here are a few ways to test your site’s speed:

Think With Google (https://testmysite.thinkwithgoogle.com/intl/en-us) tests your mobile website speed and performance and offers recommendations for improving performance across all devices.

Pingdom Website Speed Test (https://tools.pingdom.com/) enables you to test individual pages on real browsers like Chrome.

Uptrends (https://www.uptrends.com/tools/website-speed-test) analyzes your website speed on an elemental level, identifying bottlenecks caused by bloat and third-party scripts.

If you’d like help creating marketing materials that will drive visitors to your website, we’d love to help!

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Uncommon Product
Slim Business Cards
A MEMORABLE WAY TO DIFFERENTIATE YOUR BRAND

Slim business cards are a sleek, bold way to make your business stand apart from your competition. While most of your competitors are printing traditional business cards, slim cards grab attention and are a memorable way to differentiate your brand.

In addition to exchanging cards during introductions, slim business cards are also an excellent tool for hangtags, leave-behinds, mailing inserts, and promotional tear-aways. Slim business cards can also be designed as a dual purpose way to combine your contact information with a coupon, event reminder, save the date, or website promotion.

While slim business cards are typically a narrow rectangular shape, they are available in a variety of dimensions, and can also include creative accents, such as die cuts, embossing, foil stamping, and much more.

If you’d like help creating the perfect slim business card that fits your style, we’d love to visit with you today!

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TECH
Tech Tip
Email Breach Safety
IF YOU HAVEN'T CHANGED YOUR PASSWORDS REGULARLY, NOW IS THE TIME

Surely you know you should change your passwords regularly. But if you haven’t changed your passwords recently, now is the time, due to widespread email breaches. A “breach” is an incident where a site’s data has been illegally accessed by hackers and then released publicly.

A massive database of login credentials from previous breaches which could be years old (including LinkedIn, DropBox, LastFM, MySpace, Adobe, Neopets, Tumblr, and others) is floating around the internet. If you haven,t stayed on top of every hack, then you could be at risk.

How do you know if your credentials have been compromised? You can visit a website called “Have I Been Pwned” (https://haveibeenpwned.com/) and simply type in your email. If your account has been compromised in a data breach, you will want to change your password(s) immediately. Businesses can also do a domain search, which finds all email addresses on a particular domain that have been caught up in any of the data breaches currently in the system.

Users can also sign up for free alerts to “Notify me when I get pwned.” This sends convenient notifications if/when future pwnage occurs and an account is compromised.

And for those wondering what “pwned” means, Urban Dictionary defines it as slang corruption of the word “owned.” It basically means “to own” or to be dominated by an opponent or situation, such as a computer-like force.

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Fun@Work
Take 5 Minutes for Fun@Work featuring

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

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